The Dutch blog Sync has an interesting article about a student who wants to promote a smarter way of building hotels. He says it is ridiculous to promote reusing your towels while on the other hand the hotel itself consumes enormous amounts of enery. He wants to ditch concrete and replace it with steel and wood.
The original article can be found here:
http://sync.nl/stalen-hotel-met-een-jasje-van-hout/
Automatic translation can be found here.